Marketing to Healthcare Professionals

Understanding how healthcare tendering works and embarking on healthcare procurement training are both essential preparation for contract success.

However, without the right know-how when it comes to marketing products or services, businesses will struggle to generate the results they deserve. HCI’s product offering includes media and marketing solutions that allow businesses to engage effectively with buyers across the healthcare sector. Industry-led expertise and a future first suite of tools help identify the right contacts and create compelling campaigns that cut through the noise and capitalise on opportunity.

    The Business to Government Marketing Toolkit

    The HCI toolkit consists of carefully crafted learning materials developed to improve understanding of how to successfully market to the public sector.

    The handbook is broken down into four key areas:

    • Chapter 1 – General Principles: An introduction on how to effectively engage with public sector buyers
    • Chapter 2 – Email Best Practice: Showcase your business and cut through the noise
    • Chapter 3 – Webinar Best Practice: How to build and engage effectively with a public sector audience
    • Chapter 4 – Research Best Practice: Conducting best-in-class market research

    Market Engagement Discovery

    How is your business currently perceived within the public sector marketplace? What does your business need to do to ensure that it is the first company people within healthcare procurement think of when they’re considering a new supplier? These are the types of questions that will be answered during a market engagement discovery session with one of our business-to-government marketing specialists who will also conduct a deep dive into the current marketing outlook.