What Buyers Really Want: How to Win More NHS Public Sector Business
This webinar is designed for suppliers looking to grow and strengthen their presence within the NHS and wider public sector market. Whether you represent a multinational healthcare organisation, a growing SME, or a specialist service provider, success increasingly depends on understanding how buyers assess opportunities, evaluate suppliers, and build long-term partnerships.
For many suppliers, the challenge is not simply finding opportunities but understanding what truly influences buying decisions. What differentiates one supplier from another? What do procurement and supply chain leaders value most? How can organisations position themselves as trusted partners rather than just another bidder?
This webinar provides a unique opportunity to hear directly from a senior NHS supply chain leader who makes these decisions every day. Attendees will gain practical insights into buyer expectations, common supplier pitfalls, how supplier relationships are evaluated, and the steps organisations can take to improve their chances of winning and retaining business.
About our guest speaker
Jaymin Shah is Director of Supply Chain at KFM Healthcare, one of the UK’s leading NHS-aligned healthcare support organisations. With more than 20 years of experience across both the NHS and private healthcare sectors, Jaymin brings a unique perspective on what drives successful buyer-supplier relationships.
Having worked on both sides of the procurement process, he understands the commercial objectives suppliers are trying to achieve while also recognising the challenges, pressures and priorities facing today’s healthcare buyers. His experience provides an invaluable view into how suppliers can better align their approach, demonstrate value, and build stronger relationships in an increasingly competitive and evolving market.