Data-Led Decisions for Healthcare Growth
Track NHS procurement trends, competitor activity, and emerging demand in the healthcare space with HCI Market Analytics.
What Is Market Analytics?
Market Analytics delivers strategic visibility into UK healthcare procurement—helping suppliers evaluate opportunity size, detect shifts in NHS purchasing behaviour, and track how competitors are winning trust contracts.
This is essential for suppliers of:
- Medical devices and diagnostics
- Digital health and IT solutions
- Workforce and clinical services
- Estates, FM, and capital projects
Use it to:
- Analyse NHS procurement volume by product, trust, or ICS
- Map contract awards by supplier and buyer
- Forecast long-term demand and investment areas
Key Features
Feature | Description |
|---|---|
| NHS trend analysis | Track what categories (e.g. diagnostics, primary care, staff banks) are growing or contracting. |
| Healthcare competitor intelligence | Discover who’s winning NHS contracts, at what value, and in what trusts. |
| Buyer insight by trust and ICS | See which NHS bodies buy what you offer, and where there are gaps. |
| Customisable dashboards | Build visual reports aligned to your product category, territory, or framework strategy. |
| Real-time and historic data | Compare procurement trends across months and years to guide your next move. |
Benefits for Healthcare Suppliers
Benefit | Value |
|---|---|
| Shape your NHS strategy | Use real data to identify where trusts are investing—and where they’re not. |
| Spot gaps in the health market | Focus outreach on areas with unmet or emerging demand. |
| Understand NHS competitor activity | Analyse your competitors' market share, contract wins, and regional spread. |
| Align sales and marketing | Target the right trusts with messaging shaped by actual procurement activity. |
| Plan for long-term growth | Forecast future demand and align resources to the NHS’s evolving needs. |
Use Cases by Healthcare Persona
Business Development Teams:
Validate NHS targets with procurement patterns and year-on-year award analysis.
Strategic Planners:
Discover upcoming investment areas in health tech, diagnostics, workforce, and estates.
Marketing Teams:
Build insight-led campaigns tailored to buyer priorities and procurement cycles.
SMEs in Healthcare:
Level the playing field with intelligence typically reserved for large incumbents
What’s Included in Healthcare Market Analytics?
- NHS and healthcare-specific procurement data
- Competitor tracking across trusts, ICSs, and care sectors
- Historic and live award analysis by CPV, buyer, and geography
- Integration with HCI’s Contract Search, Award Data, and Spend Analysis tools
- Full support from your HCI Customer Success Manager
Use healthcare-focused analytics to compete smarter, win more, and lead in the NHS procurement space.